We all know technology is ever-changing. Phones, laptops and other kinds of portable media are constantly evolving. Even if you buy a brand new product, advances in technology are already making it obsolete. When your company needs blog writing or content writing, you want to make sure you have the most up-to-date website content available. This is what will make you stand out above your competitors. But how exactly is technology changing the future of content writing? Read below to find out.
Changes in Copywriting
The standards of copywriting have undergone significant changes in the last 60 to 70 years. For example, in the 1950s brand messaging was solely done through T.V., print and radio. In today’s age, most companies are prioritizing digital advertising over other marketing campaigns.
Digital marketing has become a vital tool for businesses. Last year, companies spent an average of 42% of their marketing budget on online advertising. As the digital revolution continues, it’s blatantly clear that shoppers have changed the way they shop. Today, these same customers want more information before spending their money. In other words, content writing a few lines of text is not enough to make a consumer trust you and pull out their credit card. Copywriting is now the point of sale.
Changes in SEO Standards
For those involved in blog writing, you will want to keep up with new changes in SEO standards. This will provide customers with the most current website content. SEO makes the latest copywriting practices very different from previous generations. Google is now the gatekeeper of online text. The way Google determines quality SEO has evolved significantly over the past 10 years, as well. This is because the search engine introduces algorithm updates regularly.
Changes in Content Delivery
While there are plenty of full-service digital agencies who can handle your content writing, there is a growing category of content companies allowing you to order your content completely online. It’s a semi-DIY, ala cart approach that gives you immediate access to professional writers. All you have to do is complete a quick, simple form and voila! Your content will be delivered without ever having to deal with the “middle man.” The advantage to this high-tech content approach? Less management plus less overhead equals inexpensive, no frills content.
If you need content writing, blog writing or to simply update your website content, it is essential to use the latest technologies to your advantage. This will ensure your company’s success in digital marketing. At iDEMANDContent, not only are we always at the forefront of technology, but we offer you a way to obtain quick, cheap content with our completely automated service. Check us out to see what we mean.